Dermablend Smooth Indulgence Foundation and Setting Powder

Last weekend, I was graciously invited to an intimate breakfast hosted by Dermablend for beauty bloggers and editors to get introduced to their line of medium to full coverage makeup. (I’m going to recap the event first, so if you just want to get to the product review, skip down towards the end.) The event took place at the Lincoln Restaurant in New York City, and since I was there that weekend for HBA Global, I was more than happy to attend. It was a hot day that Saturday; almost 100 degrees and so humid, it felt like I was walking through a sea of molasses. So, I was already worried about how well my makeup would hold up.

I arrived about 20 minutes early due to some miscalculations on travel time from Long Island, and so I sat patiently waiting for the Dermablend crew to finish setting up the space. It was very interesting for me to observe them at work, carefully displaying the products on each table to “tell a story” as I heard one Dermablend associate explain to another. Once other bloggers and editors started to arrive, I mingled a bit, watched their promotional video featuring the infamous “Zombie Boy,” and ate some breakfast. Once we were all settled into our seats and had our food and drinks in front of us, Renee Mininni, Assistant VP of Marketing for Dermablend addressed all of us about the brand’s background and products, as well as their work with Zombie Boy to create their award winning video.

Then, professional makeup artist Jose Parron demonstrated the product for us, showing us how long-lasting the Smooth Indulgence Foundation and Leg and Body Cover was, even dipping his hand in water after applying product to it. The product did NOT move, even after he dried his hand with a towel. The Leg and Body Cover also completely covered up one girl’s tattoo (which none of us even noticed until he surprised us by wiping the product off with a little makeup remover). I asked about the price point and was pretty satisfied to learn that their products mostly fall between $20-35 which is consistent with most high-end brands, like MAC. Dermablend was generous enough to give all of the attendees a large bag of full-sized samples, and I was extremely happy because I’ve been on the search for a new foundation to cover my adult-acne.

I left breakfast and went directly to HBA Global, and while my makeup wasn’t melting off my face just yet, I had some acne scars that were still visible no matter how much product I put on it. So, while I was in the taxi, I decided to give Dermablend a shot. I applied some of the foundation and setting powder on top of the affected area on my cheek, and I was happy to see that the scars were almost completely invisible. I knew I would have to test it out on clean skin, since I didn’t know how the makeup I’d already been wearing would affect Dermablend’s formula.