IMATS NYC 2012 Makeup Galore! (Part 1)

By Christina Pham / April 17, 2012

For my first time at IMATS, I was totally blown away by all the beautiful and talented people, all there to celebrate their common passion for makeup. I had the privilege of meeting respected figures in the industry, like Khuraira Musa and Shrinkle, as well as super talented MUAs from around the world – some of which I’ll be interviewing for MCB in the coming weeks.

I was able to get my hands on a press pass for IMATS this weekend; That was great because, immediately when I walked in I heard someone say that tickets were totally sold out. After I got my neat-o lanyard press badge thingy, I headed to the exhibitor floor.

I’m going to break up my coverage of all the exhibitors into two or three posts, just so I can get some of it up faster.

Exhibitors

Here are some of my pictures and observations from the many brands that were exhibiting at IMATS.

Graftobian

The first thing I saw at the Graftobian booth was their new Glamour Grip Beauty Sponge, in varying colors. I definitely noticed, not only at Graftobian but with other brands as well, that more and more variations of the Beauty Blender have been sprouting up. I even bought a generic Essence of Beauty sponge from CVS last week, that I love. Graftobian’s sells for $14.99 regularly, but at the show they were selling them for just $10!

Jesse’s Girl

Jesse’s Girl had a ton of nail polish on display at their booth – I immediately thought Anisha and Stela would be in heaven if they were there. I also thought $4 for a 9 piece eyeshadow palette was a GREAT steal. I loved their packaging.

Royal and Langnickel of course had an amazing array of brushes at awesome IMATS discounted prices. I actually bought two of the 13-Piece Brush Essential Sets for my sister, Quynh, and I, but then came back on Sunday to snag another for my other sister, Marlene. They were selling for $25 at IMATS, which is a HUGE steal, considering you would normally get like 2 to 3 single brushes for $25. I’ll review the brushes sometime next week, because they are AMAZING.