National Brow Week: Benefit Cosmetics Raises Eyebrows!

Benefit Cosmetics has declared April 16 – 22, 2012 – National Brow Week.  The San Francisco-based beauty brand dubbed “The Brow Authority” and known for its fun instant beauty solutions has been shaping brows for over 35 years. The week long festivities celebrate EYEBROWS and “what a difference a brow makes.”

With over 400 Brow Bars across the US and over 650 Brow Bar locations around the globe, Benefit Cosmetics is the world leader in BROWS and employs more than 1200 licensed professional Aestheticians & Arch Experts, highly trained in the art of brow shaping. The concept of Benefit Brow Bars originated in the brand’s San Francisco Boutiques where Benefit has been arching brows since 1976. In 2003, Benefit brought their unique concept to department stores, opening the first Brow Bar inside Macy’s Union Square in San Francisco. The instant accessibility and “drop in now” approach made it an instant success. Today, Benefit has Brow Bar locations in Macy’s, Ulta, Bloomingdale’s, & Belk stores across the country.

At the Benefit Brow Bar, a Benefit-trained aesthetician will wax or tweeze your brows into a customized shape designed specifically for your face. The Benefit Brow philosophy is simple: “Brows are the frame to your face, so let’s celebrate them!” After 36 years of shaping brows, that’s exactly what Benefit plans to do with this weeklong event.

In honor of “National Brow Week”, Benefit Brow Bars & Boutiques nationwide will be holding a week long “bow to the brow” celebration. On Saturday, April 21, 2012, Benefit will attempt to set the Guinness World Records(r) title for “the most eyebrow arch services performed in one day.” Witness the record breaking brow-phenomenon at the brand’s flagship Brow Bar at Macy’s Union Square in San Francisco. In addition, on April 21, 2012, Benefit will also attempt to set a new Guinness World Records(r) title for the “the most eyebrow arch services performed in a 24 hour period around the world!” Benefit Brow Bars & Boutiques from all around the world.

Oh, and by the way! Benefit Brows are FREE on your birthday; just flash your ID!

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